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Where do ethics come into the conversation with AI?
George Denison
June 6, 2023

AI ethics is a thorny, but important, issue. Discover how ethics in AI affects employment, industries, and user experiences.

Look! Here’s how eye-tracking can help you better understand user behavior
George Denison
June 6, 2023

Eye-tracking can provide rich data for improving user experiences. Find out more about the insights you can learn and some of the best tools to use.

Testing, testing: How Prolific can help you gain useful user feedback
George Denison
June 1, 2023

User feedback is critical for the success of any product. Discover the best ways to get valuable user insights - and how we can help.

What role does gender play in economic decisions? An interview with Dr. Helena Fornwagner
Andrew Gordon
May 30, 2023

Dr. Helena Fornwagner discusses her thought-provoking study on the influence of gender and sex on economic decisions.

It’s not how you test, it’s who you test: An interview with Kim Uittenhove
Andrew Gordon
May 23, 2023

Dr. Kim Uittenhove from the University of Lausanne discusses her new paper, which explores the quality of online samples in cognitive research.

3 AI data-labeling tools that pair perfectly with Prolific
George Denison
May 22, 2023

Integrating data-labeling tools with Prolific is fast and seamless. Discover 3 free tools we recommend to use with our platform.

What does the low prevalence effect mean for forensic science? Insights from a forensic psychologist
Andrew Gordon
May 16, 2023

Dr. Bethany Growns, a forensic psychologist at the University of Canterbury, discusses her recent paper that explores the low prevalence effect in fingerprint comparison.

AI hallucinations: What they are and how to beat them
George Denison
May 11, 2023

Many AI models are struggling with hallucinations. Discover what they are, how they happen, and what you can do to address them.

9 AI trends to watch out for in 2023
George Denison
May 5, 2023

Artificial Intelligence (AI) is one of the hottest topics in tech right now. Discover 9 AI trends that will change our lives in 2023 and beyond.

10 tried and tested tactics for boosting participant engagement
Jo Evershed
George Denison
April 27, 2023

Jo Evershed, CEO of Gorilla Experiment Builder, shares her 10 top tips for keeping participants engaged and motivated - so you're not left analyzing rubbish data.

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