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Qualtrics vs SurveyMonkey vs Prolific: which one helps you get higher quality data?

The complete guide to improving data quality in online surveys

Jane Hillman
July 19, 2022

When it comes to data, “quality” can feel like an abstract idea — you don’t always know it when you see it. In this article, we break down data quality into its components so you know what to look for.

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How to avoid bias in research: 15 things marketers need to know

Jane Hillman
July 13, 2022

You can only trust your research if you know it’s unbiased. These 15 steps uncover hidden assumptions and help you evaluate your data in a fair manner.

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The importance of diversity in market research

Jane Hillman
July 7, 2022

Diversity in market research isn’t just a buzzword or a way to garner positive PR. It’s the key to unlocking tangible business insights.

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Publications

Data quality of platforms and panels for online behavioral research

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Beyond the Turk: Alternative platforms for crowdsourcing behavioral research

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